To drive customer loyalty, focusing on enriching customer experience at each stage of lifecycle to derive better value for customer as well as Tigo, by means of segmentation and targeted approach, focusing specifically on the High Value segment as per Tigo's commercial strategy.
This role is responsible for reduction in customer and revenue churn; increase in ARPU and penetration by means of targeted activities, to derive positive impact on Topline and bottom-line revenues for Tigo.
This role is responsible for reduction in customer and revenue churn; increase in ARPU and penetration by means of targeted activities, to derive positive impact on Topline and bottom-line revenues for Tigo.
Key Responsibilities
• Use customer segmentation, data analytics and consumer insight/research as strong tools to design and manage a detailed campaign roadmap
• Reduce churn by means of predictive analytics and reactive churn control mechanisms
• Increase primary SIM penetration in Tigo's subscriber base by enhancing days of usage, thereby increasing wallet share
• Develop and deploy upsell and cross selling campaigns efficiently, to increase ARPU, especially for the bottom of the pyramid customers
• Develop a customer lifecycle management program, deploy tactical interventions to focus on each stage of customer lifecycle
• Use innovative loyalty tools to increase longevity of customers, incentivizing loyal and high value customers
• Partner with Sales & Distribution and Customer Operations team to enhance quality of customer acquisition
• Coordinate with Customer Operations, Factory and Pricing team to enhance customer satisfaction
• Ensure specific focus on the High Value customer segment, to deliver the overall commercial strategy of Tigo
• Ensure profitability for business by means of effective business cases for each aspect of campaign roadmap
• Use customer segmentation, data analytics and consumer insight/research as strong tools to design and manage a detailed campaign roadmap
• Reduce churn by means of predictive analytics and reactive churn control mechanisms
• Increase primary SIM penetration in Tigo's subscriber base by enhancing days of usage, thereby increasing wallet share
• Develop and deploy upsell and cross selling campaigns efficiently, to increase ARPU, especially for the bottom of the pyramid customers
• Develop a customer lifecycle management program, deploy tactical interventions to focus on each stage of customer lifecycle
• Use innovative loyalty tools to increase longevity of customers, incentivizing loyal and high value customers
• Partner with Sales & Distribution and Customer Operations team to enhance quality of customer acquisition
• Coordinate with Customer Operations, Factory and Pricing team to enhance customer satisfaction
• Ensure specific focus on the High Value customer segment, to deliver the overall commercial strategy of Tigo
• Ensure profitability for business by means of effective business cases for each aspect of campaign roadmap
Position Requirements
• 5 - 7 years of proven experience in customer analytics or managing billing/provisioning platforms, ideally in the telecommunications industry; with experience or potential for a commercial / sales role.
• Alternatively, 5+ years of proven experience in telemarketing, customer operations or sales oriented operations, in businesses with a strong consumer and technology focus.
• Proven experience in roles with highly analytical / data intensive components.
• Experience managing people, building teams and developing new capabilities.
• University degree in Science, Business administration or Information Technology / Telecommunications related areas.
• MBA or Master in Science is desired.
• Proficiency with the MS Office Suite including Microsoft Word, Excel, Power point. Proficiency in SQL, SPSS or other data analytics tools is a plus.
• 5 - 7 years of proven experience in customer analytics or managing billing/provisioning platforms, ideally in the telecommunications industry; with experience or potential for a commercial / sales role.
• Alternatively, 5+ years of proven experience in telemarketing, customer operations or sales oriented operations, in businesses with a strong consumer and technology focus.
• Proven experience in roles with highly analytical / data intensive components.
• Experience managing people, building teams and developing new capabilities.
• University degree in Science, Business administration or Information Technology / Telecommunications related areas.
• MBA or Master in Science is desired.
• Proficiency with the MS Office Suite including Microsoft Word, Excel, Power point. Proficiency in SQL, SPSS or other data analytics tools is a plus.
Posts
0 comments:
Post a Comment