****Application deadline: 10th December 2015****
This role reports to the Head of Consumer Marketing
Context/Scope:
EABL operates within a multi-cultural, multinational, multicurrency environment. EABL comprises four business units: KBL, EAML, CGI and UBL.
This role is located within the KBL Customer Marketing function. The CPM role will be critical to driving KBL's Commercial Agenda, by ensuring that KBL achieves the annual category targets through continuously ensuring all conditions for success are in place; i.e., product, sales and marketing activities, On Time in Full No Errors (OTIFNE); and escalating any issues that would affect the ability to achieve objectives in time for corrective action.
The job holder will work closely with the Head of Customer Marketing, National Activation Manager, Marketing team, Sales Operations, Finance, & Supply chain. This position is 80% office based.
Purpose of the role:
As the commercial lead for the various categories, the Commercial Planning Managers are responsible for delivering AOP. This will be achieved by working in tandem with Sales, Marketing, Supply Chain, and production to ensure 100% delivery of annual targets.
As part of the sales team who have the privilege of working with all the teams spending Advertising Promotion (A&P), (game plans, & Sales unit plans), and also being the originators of the Customer Marketing activities, this role will act as a planning coordinator for all activity for the category you are responsible for such that there is harmony in all activities executed.
They will also collate divisional reports and insights to share with the Kenya sales team with regard to execution results, sharing best practice, for the purpose of evaluating the activities (Monitoring &Evaluation).
Market Complexity:
The Kenyan market is developing rapidly, with widespread changes taking place in the structure of the retail trade. There is an emergence of an increasingly discerning customer and consumer. This has led to an increased growth in the standards of the retail outlets to meet these new consumer demands.
Positively influencing the sales drivers to deliver the businesses volume growth ambitions is critical in realizing the EABL vision.
The competitor environment has greatly changed in the last one year and this has greatly changed the business operational landscape. This will require a complete change in our Total Beverage Alcohol (TBA) strategic approach to the Customer and creating amazing relationship platforms to win at retail.
The overall Regulatory environment has equally changed hence posing a clear change in the way we approach retail with much emphasis on off trade segment.
Top Accountabilities:
•Link between all functions on a brand or category
•Lead Joined up Business Planning (Including course correction during the year for the specific brands)
•Sales briefing documents/ delivery
•Track performance and execution
•Create in touch instructions for the sales team
•Monitoring &Evaluation
•Build execution standards by activity
•Order Point of Sale items
Qualification & Experience:
•Good commercial understanding, previous exposure to brand strategy, P&L literacy, strong numerical skills, a high level of computer literacy and previous experience of financial/data are important. Previous experience of coaching others is valuable.
•Experience in sales, Brand Marketing, customer marketing, retailing, and planning functions.
•Demonstrated experience in project management (formal training an added advantage)
•Strong commercial drive, able to balance the needs of different stakeholders
•Masterful at working in cross functional teams
•Great People Management experience
Commercial Planning and Activation Manager
This role reports to the Head of Consumer Marketing
Context/Scope:
EABL operates within a multi-cultural, multinational, multicurrency environment. EABL comprises four business units: KBL, EAML, CGI and UBL.
This role is located within the KBL Customer Marketing function. The CPM role will be critical to driving KBL's Commercial Agenda, by ensuring that KBL achieves the annual category targets through continuously ensuring all conditions for success are in place; i.e., product, sales and marketing activities, On Time in Full No Errors (OTIFNE); and escalating any issues that would affect the ability to achieve objectives in time for corrective action.
The job holder will work closely with the Head of Customer Marketing, National Activation Manager, Marketing team, Sales Operations, Finance, & Supply chain. This position is 80% office based.
Purpose of the role:
As the commercial lead for the various categories, the Commercial Planning Managers are responsible for delivering AOP. This will be achieved by working in tandem with Sales, Marketing, Supply Chain, and production to ensure 100% delivery of annual targets.
As part of the sales team who have the privilege of working with all the teams spending Advertising Promotion (A&P), (game plans, & Sales unit plans), and also being the originators of the Customer Marketing activities, this role will act as a planning coordinator for all activity for the category you are responsible for such that there is harmony in all activities executed.
They will also collate divisional reports and insights to share with the Kenya sales team with regard to execution results, sharing best practice, for the purpose of evaluating the activities (Monitoring &Evaluation).
Market Complexity:
The Kenyan market is developing rapidly, with widespread changes taking place in the structure of the retail trade. There is an emergence of an increasingly discerning customer and consumer. This has led to an increased growth in the standards of the retail outlets to meet these new consumer demands.
Positively influencing the sales drivers to deliver the businesses volume growth ambitions is critical in realizing the EABL vision.
The competitor environment has greatly changed in the last one year and this has greatly changed the business operational landscape. This will require a complete change in our Total Beverage Alcohol (TBA) strategic approach to the Customer and creating amazing relationship platforms to win at retail.
The overall Regulatory environment has equally changed hence posing a clear change in the way we approach retail with much emphasis on off trade segment.
Top Accountabilities:
•Link between all functions on a brand or category
•Lead Joined up Business Planning (Including course correction during the year for the specific brands)
•Sales briefing documents/ delivery
•Track performance and execution
•Create in touch instructions for the sales team
•Monitoring &Evaluation
•Build execution standards by activity
•Order Point of Sale items
Qualification & Experience:
•Good commercial understanding, previous exposure to brand strategy, P&L literacy, strong numerical skills, a high level of computer literacy and previous experience of financial/data are important. Previous experience of coaching others is valuable.
•Experience in sales, Brand Marketing, customer marketing, retailing, and planning functions.
•Demonstrated experience in project management (formal training an added advantage)
•Strong commercial drive, able to balance the needs of different stakeholders
•Masterful at working in cross functional teams
•Great People Management experience
Commercial Planning and Activation Manager
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