Markerting Officer

 

 

Job opportunities Marketing Officer  – Trade Marketing &Marketing Officer – Brand Management
LocationPosition(s) Department Contract Level	Mwanza2 Marketing Full Time Mid-level
Start date	December 2014
Who we are	Mobisol is a leading German company for prepaid Solar Home Systems (SHS) dedicated to delivering a clean, affordable alternative to fossil fuels for low-income households living without access to reliable energy. Mobisol's products combine solar energy with innovative mobile technology and microfinance. Mobisol is currently serving over 5,000 customers in Tanzania, Kenya and Rwanda. In the future, Mobisol aspires to scale rapidly in order to reach hundreds of thousands of households within the growing BoP (Bottom of Pyramid) market – thereby stimulating economic and social development in project countries while simultaneously contributing to global environmental protection.  Our largest operations are in Tanzania where Mobisol has established a strong sales base as well as a qualified and highly motivated local team of over 80 employees. Mobisol Ltd has been established in 2013 to foster and expand our operations within the Tanzanian market and accompany our growth in East Africa.   As part of our expansion plan in Tanzania, Mobisol Ltd is looking for Marketing Officers for Trade Marketing and Brand Management for our new office in Mwanza Region.   Marketing Officer – Trade Marketing
Responsibilities	The main role of the Marketing Officer – Trade Marketing is toco-ordinate the creation, targeting, implementation and evaluation of the Mobisol national promotion programme.  The responsibilities include but not limited to: Coordinate with regional hubs on execution of below the line (BTL) promotional plans and strategies for Mobisol, working in close liaison with the Sales team. Translate the marketing strategy into a marketing plan so as to increase brand awareness, market share and deliver the yearly targets for revenue and new connections. Develop and maintain a matrix of national promotional events by month and by region. Initiate brand/sales activations to increase consumer touch points. Manage the evaluation of all promotion activity, as agreed Generate new innovative promotion mechanics Develop sales force presenter materials for the brand and/or promotion activity. Attend at least 5 promotional events per month, throughout  the hubs, to evaluate promotion effectiveness To issue a contact report after each field visit.       Marketing Officer – Brand Management   The main role of the Marketing Officer – Brand Management is to develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. Other activities include:   Spotting visibility hot spots and negotiating with land lords. Setting up and executing PR and regional based CSR initiatives. Sharing with the sales team on the events execution methodologies, objectives and reporting. Liaising with advertisers on delivering the artworks and jingles. Running a monthly media coverage comparative analysis. Manage the ordering, delivery and distribution of promotion support materials, sales aids and presentation items, in the right place, at the right time, at the right cost. Monitoring market trends and advice the HoD-Marketing. Carrying out consumer research. Managing brand equity through customer care reports. Brand presentation to customers and/or prospects       Work / information Process   The Marketing Officers report directly to the Head of Marketing and Zonal Hub Manager.
Job requirement	Qualifications and skills required:  Bachelor of Commerce Marketing or Advanced Diploma in related field Minimum experience of  2 years performing related tasks Proven track record of working on successful marketing campaigns and/or a portfolio Ability to communicate clearly and succinctly through formal reports, presentations, memoranda and email Proven record engaging with local government Must be self-motivated, with an ability to balance multiple projects while working under tight deadlines with close attention to detail, accuracy and quality at all times Market research experience including qualitative and quantitative data analysis would be a bonus. Fluency in English and Swahili Languages as well as excellent verbal and written communication skills
How to apply	Please send your CV and cover letterto jobstz@plugintheworld.comquoting<Marketing Officer – Trade Marketing or Marketing Officer – Brand Management>in the subject line.The closing date for receiving applications is November 14th, 2014.All applicants MUST send their applications to the email address provided above: hand delivered applications will not be accepted.  While we appreciate all responses to our request for applications, please understand that we will only contact short-listed candidates.   Mobisol is an equal opportunity employer and encourages applications from qualified women and men, without discrimination.   More information about Mobisol please visit – www.plugintheworld.com