Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories, trading in more than 180 markets around the world.
In the Philippines, growth is expected from the (1) accelerating growth in whisky, (2) winning in reserve led by whiskey and vodka (3) recruiting the emerging middle class into attractive segments ie value scotch whisky and RTD.
The role of the Innovation Commercialisation Manager for the Philippines will be driving growth for the market, across the 3 key pillars and will be providing leadership in building executional expertise as well as consumer/ customer insights.
Purpose of Role
Be the Commercial Lead for all the Innovation, Renovation and Gifting projects:
• Ensure that each innovation and gifting project is grounded in commercial reality, coaching this capability into the Commercial & CMKT teams
• Drive excellent executions through commercial team by providing robust sell-in and launch materials in place on-time
• Develop and embed the processes and capabilities within the team to set up clear and trackable launch metrics based on commercial scorecard data
• Identify and evaluate commercial opportunities to build into the Innovation pipeline and plans to add incremental NSV delivery
Top Accountabilities
1. Manage and establish full commercial ground for all key innovation projects with commercial and CMKT teams, ensure strong launch plans are in place on-time & in-budget
2. Embed the processes and ways of working to step-change the execution of innovation projects – including KPI setting and tracking, and G5-to-in-market
3. Create the conditions for great innovation commercialization. Develop and implement the tools and processes necessary for delivery of sales performance. Build commercialization capability across project team and commercial managers
4. Support the development of future pipeline opportunities required to deliver the business objectives of our F18 strategy – identifying and commercializing incremental opportunities.
5. Build risk mitigation plans that underpin future NSV delivery from the pipeline. Be a conduit for search and spin ideas to manage performance on a tactical basis when necessary.
Qualifications and Experience Required
Must have Innovation Marketing, Customer Marketing and or Brand Marketing experience – Sales or strong commercial experience a plus.
Project Management skills
Strong understanding of consumer and trade customer insights and the ability to convert into highly commercial innovation launch plans.
Proven leadership and management of teams
Ability to manage several diverse functions
Requires excellent communication and influencing skills using tact, patience and courtesy
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
Creative, eye for detail
Flexibility to adapt to changing environment and marketing conditions
Functional capabilities (priority areas):
Commercial Judgment: Proof of consumer understanding and insight generation. Growth driver implementation and understanding of how to flex, search & spin, measurement and evaluation
Excellence in Execution: Focused on simpler/ faster & better execution of plans. Understands limitations of the external environment and DMC considerations.
Must have ability to manage multiple projects simultaneously and be prepared to handle a no. of stakeholders: Above market teams, GMs, market commercial managers, activation agencies, and distributors.
Innovation Commercialisation Manager
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