Job Title: Senior Marketing Field Executive
Reporting to: CEO
The Role
Senior Marketing Field Executive, Regency Medical Centre, Dar es salaam
· Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities
· Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders
· Develop and implement Public Relations Strategies to position the Hospital as a premier health care provider.
· Develop and execute marketing business plans.
· Develop relationships with businesses and community groups to promote the Hospital and Hospital Services
· Develop and/or market new services of the Hospital
· Create and be accountable for all client proposals, contracts, and associated documentation
· Coordinate with the Corporate Marketing Team to monitor and analyze hospital media exposure.
· Oversee the development of marketing literature, both electronic and paper based
· Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines
· Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Hospital Directorate
Job Summary
· Work closely with the marketing and global sales teams to understand objectives and priorities.
· Develop market messaging in conjunction with the business units.
· Schedule and manage outbound and inbound marketing activities for the business units.
· Develop content and marketing assets to support the business unit objectives including brochures, posters, white papers, case studies, blogs, videos, etc.
· Create social-marketing programs, increase engagement and dominate our markets social media space.
· Develop campaigns to promote the Spirent public test program through multiple channels.
· Develop creative and compelling campaign content for awareness and lead generation campaigns of hospital.
QUALIFICATIONS AND EXPERIENCE
Requirements
Ø Bachelor's degree of business administration, marketing or related field from recognized institution. Masters will be preferred.
Ø 7 years relevant experience
Ø Related managerial experience in a hospital or similar environment
Ø Proven ability to both lead and work within a marketing team, and to employ both non-traditional and traditional approaches toward problem solving
Ø Good computer literacy (MS Word, Excel, PowerPoint, Email, Internet)
Ø Good communication skills, both written and verbal
Ø Highly analytical and detail-oriented.
REMUNERATION
Attractive package will be offered depending on one's qualification and experience
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