Senior Marketing Field Executive

 

Job Title:                           Senior Marketing Field Executive

 

Reporting to:                    CEO

 

The  Role

Senior Marketing Field Executive, Regency Medical Centre, Dar es salaam

·         Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities

·         Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders

·         Develop and implement Public Relations Strategies to position the Hospital as a premier health care provider.

·         Develop and execute marketing business plans.

·         Develop relationships with businesses and community groups to promote the Hospital and Hospital Services

·         Develop and/or market new services of the Hospital

·         Create and be accountable for all client proposals, contracts, and associated documentation

·         Coordinate with the Corporate Marketing Team to monitor and analyze hospital media exposure.

·         Oversee the development of marketing literature, both electronic and paper based

·         Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines

·         Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing Department and the Hospital Directorate

Job Summary

 

·         Work closely with the marketing and global sales teams to understand objectives and priorities.

·         Develop market messaging in conjunction with the business units.

·         Schedule and manage outbound and inbound marketing activities for the business units.

·         Develop content and marketing assets to support the business unit objectives including brochures, posters, white papers, case studies, blogs, videos, etc.

·         Create social-marketing programs, increase engagement and dominate our markets social media space.

·         Develop campaigns to promote the Spirent public test program through multiple channels.

·         Develop creative and compelling campaign content for awareness and lead generation campaigns of hospital.

QUALIFICATIONS AND EXPERIENCE

Requirements

Ø  Bachelor's degree of business administration, marketing or related field from recognized institution. Masters will be preferred.

Ø  7 years relevant experience

Ø  Related managerial experience in a hospital or similar environment

Ø  Proven ability to both lead and work within a marketing team, and to employ both non-traditional and traditional approaches toward problem solving

Ø  Good computer literacy (MS Word, Excel, PowerPoint, Email, Internet)

Ø  Good communication skills, both written and verbal

Ø  Highly analytical and detail-oriented.

 

REMUNERATION

Attractive package will be offered depending on one's qualification and experience