Main Purpose of the Job
To Support Brand Building Initiatives for Pureit and drive In-store merchandising efforts – through on-time deployment of collaterals, by outlet-class.
Key Reponsibilities
Key Reponsibilities
- Develop brand associations for Pureit that help build brand salience
- Develop and deploy best-in-class in-store collaterals / merchandising tools for Pureit basis outlet category
- Ensure recruitment of in-store demonstrators and drive performance management through timely reports
- Lead the training agenda for Pureit Merchandisers on an on-going basis to drive monthly productivity
- Develop the MFI / Others Channels (Non-Retail)
- Support the rollout of Pureit in MFI / Other Channels on an ongoing basis
- Monitor and evaluate on-ground execution of projects in pilot phase
- Drive accountability with MFI / Channel partners (Non-Retail)
- Scale-up pilots to full-scale rollout basis achievement of mutually agreed KPI's
- Develop and deploy related merchandising tools / collaterals for Pureit basis channel requirement
- Recruit, train and deploy dedicated on-ground team for identified projects
- Monitor and Supervise performance for the project teams through a team of supervisors
- Drive the Service Agenda for Pureit
- Committed Turn Around Time (TAT) for service delivery w.r.t Installation, Complaint management , GKK delivery
- Manage complaint management systems for consumers wrt call centers, e-mail, sms's etc.
- Implement strong escalation management systems. Analyze complaints and close gap areas.
- Manage call center functioning - Ensure that key metrics are being met / Cost budgets for the year are in control.
- Track product quality issues and interface with Supply Chain and technical teams to develop solutions.
- Coordinate with supply chain in developing the spare parts management system.
- Resource Management Including Budget, Capital Expenditure, NPS, People, systems, financial values, etc)
- Distributor's service network / Call centre Set-up / Vendors / Channel Partners / Identify
- Identify issues and opportunities to strengthen presence of Pureit in Retail Channel
- Develop partnerships with leading MFI's / NGO's to promote Pureit to low-income consumers
- Develop and manage service for premium products wrt service levels, consumer complaints
- Graduate with 2-3 years experience in central roles, from a leading consumer appliance company
- Experience in developing new Channels
- Good exposure to after sales service / call-center set-up with good product knowledge
- Customer oriented
Key Skills and Qualification
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