Thursday, October 18, 2012

TIGO RWANDA MARKETING SERVICES MANAGER




As Marketing Services Manager Manager responsible for:
 All Tigo brand communication investments:
- Including all internal and external consumers and customers
- Efficiently using the budget and tracking performance
- Delivering results according to Tigo brand design & equity objectives
 Consultancy for category and segment managers to develop most efficient business and communication plans
 Ensuring a common language across the organization
 Analyze product/service performance and prepare market feedback report.
 Leading all Tigo consumer and market understanding research
 Leading brand financial analysis
 Consulting with category, segment managers and innovation managers and agreeing on market  and consumer research plans
 Consulting management on business impacting market trends & opportunities (competitive intelligence)
 Acquiring consumer insight information
 Creating information brief on market trends and competitive landscape
 Creating regular product development briefing
 Responsible of defining, reviewing and coordinating Research plan
 Consolidates research data and business information
 Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc
Key Responsibilities

Core tasks & responsibilities

Leader
 Is responsible for an effective flow of information and keeping managers and employees well informed
 Is responsible for leading the teams of Brand and Consumer Understanding
 Meets and coordinates with the category managers
 Performs all managerial HR tasks in accordance with Tigo People policies
 Ensures successor planning and professional development
 Motivates his/her people
 Is responsible for own development


Manager
 Reports on brand performance
 Translates commercial strategy into action plan in cooperation with the brand specialists and the consumer understanding manager
 Ensures that departmental action plan is implemented
 Is responsible for optimal staff planning
 Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
 Prepares budget and forecast
 Is responsible for optimal staff planning
 Prepares budget and forecast
 Ensures cross-regional synergies


Ambassador
 Contributes to Tigo's network(s) in own area of expertise
 Ensures that all internal and external communication is aligned with brand standards

Entrepreneur/Marketing Services
 Supervises all Brand and Communication
 Supervises all Consumer and Market Understanding activities
 Supervises and agrees business communication plans and their execution with category managers
 Supervises and agrees all media buying contract negotiations (ATL, BTL) done by the Brand Manager
 Understands the investment nature and aligns it with the business opportunities
 Defines adequate valuation and expected negotiations specs for investments
 Measures brand awareness and acts accordingly
 Maps current brand position, identifies new positioning opportunities and gives feedback to management
 Validates the brand consistency in de product pipeline
 Coordinates with Tigo people knowledge of the brand on a systemic basis
 Gives advice on customer perception about product performance to Category Managers
 Manages brand tracking
 Defines and implements brand KPI aligned with brand standards
 Participates in the creation of new products
 Is responsible for providing data or metrics to design new product pricing & commissions
 Delivers monthly brief of market trends and competitive landscape
Position Requirements

Work & Educational background

University degree, preferable in marketing, social, communication or arts
Master is a plus
Senior marketing and managerial experience
Preferably specialization in  brand management and market researchd


Related Posts:

  • The African Union JUDICIAL AND LEGAL REGULATORY AFFAIRS The African Union, established as a unique Pan African continental body, is charged with spearheading Africa's rapid integration and sustainable development by promoting unity, solidarity, cohesion and cooperation among the… Read More
  • Accounting for International Development Financial Controller Accounting for International Development's core focus is sourcing volunteer accountants to pass on their skills at grassroots charities. However, we also have a small number of salaried jobs, such as the current rol… Read More
  • Middle East JobsSenior production chemist u ( 10-16 yrs. ) MPH Technical ServicesAbu Dhabi - United Arab EmiratesJOB: Senior production chemist Role: to provide expertise in practical Corrosion and flow assurance identificat… Read More
  • Wananchi Kuchangia Katiba Kwa SMS Wananchi sasa kutuma maoni kuhusu Katiba Mpya kwa 'sms' Jumatano, Oktoba 31, 2012 Na Mwandishi Wetu Tume ya Mabadiliko ya Katiba imetangaza namba nne (04) za simu za mkononi ambazo wananchi kwa sasa wanaweza kuzitumia k… Read More
  • BBC Media Action Humanitarian Coordinator BBC Media Action (BBCMA) uses media and communications to reduce poverty and promote human rights in developing countries. To achieve this, BBCMA partners with civil society, local media and governments to: 1. Produce c… Read More

0 comments:

Post a Comment