Modern Trade Manager

Description

Unilever implements a proactive approach in expanding its Talent Pool - to reach out to prospective candidates while we don't have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.

We are now expanding our Talent Pool for Modern Trade Manager. The Modern Trade Manager is responsible for the achievement of turnover and the P&L of his/her customers for the categories as well as for the implementation and the optimisation of the category strategies within the customer.

Key Responsibilities

Customer Strategy and Business Plan

• Develops the customer strategic business plan for his/her respective categories
• Work out a joint customer business plan for his/her respective categories.
• Works in close collaboration with de Category Managers for the category input, and with customer marketing for the banner/channel plan
• Develops optimal integrated promo plan (incl. selling the plan @ the customer) and manage promo investments
• Manages customer promo investment at his customer
• Manage the customer P&L for his/her respective categories
• Provide clear objectives and deliverables for the field team
• Deliver the agreed plan, follow-up achievement of counterparts set in the agreement


Negotiation



• Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her categories
• Manages overall levels of Customer Investments for his category
• Monitors Customer Performance by tracking customer contribution and market share for major categories


Plays active ambassador role



• Acts as active ambassador of Unilever at the customer and of the customer at Unilever
• Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer


Key skills & Qualification



• Degree in Marketing or any relevant field
• Minimum 5 - 6 years relevant Account Management/Field Sales experience
• 2 -3 years Brand Building experience is ideal
• Customer facing and Brand Building experience is ideal
• Customer Management and Selling Essentials
• Developing the Customer/Channel Investment Strategy
• PoP Execution and Monitoring
• Developing the Customer Service Strategy & Segmentation
• Leveraging Strategic Customers
• 
  

[Talent Pool] Modern Trade Manager