We are now expanding our Talent Pool for Consumer and Marketing Insight Manager. The CMI Manager is responsible for the delivery of the Brand Building business partner's insight work plan (Marketing/Customer Directors). This includes leverage of local market and shopper insight, modeling & analytics and media research
Key Responsibilities
- Provides superior consumer and customer insight to guide activation, shopper and customer decisions
- Develops and implements local Strategic Understanding Plan for the country
- Ensures local consumer intimacy
- Aligns local insight work plan with regional requirements
- Provides local category and brand performance measurement and competitor reviews
- Assesses and diagnoses issues with category/brand performance and recommends remedial action
- Translates research into business decisions, providing key insights and advice to management
- Influences market/customer strategies by providing insights through a wide variety of data sources
- Manages research programs for activation projects including assessing in-market effectiveness
- Feeds local consumer and shopper insight into regional/global brand innovation and communication projects
- Develops insight into local category/market 'white space' (looking at trends, consumer buying & shopping behaviour, media habits, market information etc)
- Develops local category learning on effectiveness of the marketing mix
- Ensures that market/consumer knowledge is shared, understood and acted upon within the team
- Manages local suppliers ensuring maximum value for the business with regard to quality, timeliness and service
- Manages and develops 1 or 2 CMI direct reports (if applicable)
- Drives implementation of Unilever CMI best practise
- University Degree from a reputable institution
- Minimum of 6 years Market Research
- Mix of ad hoc and market information
- Minimum of 3 years on the client side
- Consumer & shopper knowledge & intimacy
- Identifies business Opportunities
- Mastery of Ad Hoc Research
- Mastery of Market Information
Key Skills and Qualification
** Only qualified candidates will be progressed to next step.
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