Consumer & Marketing Insight Manager, East Africa

Unilever implements a proactive approach in expanding its Talent Pool - to reach out to prospective candidates while we don't have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.

We are now expanding our Talent Pool for Consumer and Marketing Insight Manager. The CMI Manager is responsible for the delivery of the Brand Building business partner's insight work plan (Marketing/Customer Directors). This includes leverage of local market and shopper insight, modeling & analytics and media research

Key Responsibilities

• Provides superior consumer and customer insight to guide activation, shopper and customer decisions
• Develops and implements local Strategic Understanding Plan for the country
• Ensures local consumer intimacy
• Aligns local insight work plan with regional requirements
• Provides local category and brand performance measurement and competitor reviews
• Assesses and diagnoses issues with category/brand performance and recommends remedial action
• Translates research into business decisions, providing key insights and advice to management
• Influences market/customer strategies by providing insights through a wide variety of data sources
• Manages research programs for activation projects including assessing in-market effectiveness
• Feeds local consumer and shopper insight into regional/global brand innovation and communication projects
• Develops insight into local category/market 'white space' (looking at trends, consumer buying & shopping behaviour, media habits, market information etc)
• Develops local category learning on effectiveness of the marketing mix
• Ensures that market/consumer knowledge is shared, understood and acted upon within the team
• Manages local suppliers ensuring maximum value for the business with regard to quality, timeliness and service
• Manages and develops 1 or 2 CMI direct reports (if applicable)
• Drives implementation of Unilever CMI best practise


Key Skills and Qualification



• University Degree from a reputable institution
• Minimum of 6 years Market Research
• Mix of ad hoc and market information
• Minimum of 3 years on the client side
• Consumer & shopper knowledge & intimacy
• Identifies business Opportunities
• Mastery of Ad Hoc Research
• Mastery of Market Information


** Only qualified candidates will be progressed to next step.

[Talent Pool] Consumer & Marketing Insight Manager, East Africa