Unilever implements a proactive approach in expanding its Talent Pool - to reach out to prospective candidates while we don't have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.
We are now expanding our Talent Pool for Assistant Consumer and Marketing Insight Manager. The Asst. CMI Manager is responsible for generating insights and monitoring trends, and ensuring that any learnings are communicated, understood and acted upon by the business.
Key Responsibilities
- Provide brand and category teams with actionable understanding of consumers, competitors and markets.
- Assist brand teams in bringing their target consumers to life, through Consumer Connections and qualitative research.
- Assist in the development of 360 degree Brand Activation plans, by using qualitative research to explore creative ideas and optimise channels and specific executions.
- Provide strong analysis to support brand/category decisions through ongoing continuous data: extracting, interpreting and communicating information for a range of business activities including; brand / category performance, launch evaluations, competitor activity.
- Work closely with broader CMI team to support their work in line with business priorities and to ensure genuine consistency of approach to ways of working and best practice.
- Work closely with Customer & Shopper Insight team to ensure shared learnings and improved ways of working.
- Work closely with our agencies (research, media and creative agencies) to ensure excellent quality of work and strong commitment to the business.
- The job holder will have the passion to drive their brand teams to really get under the skin of their target consumers and to use innovative ways to generate insights that help to create first class brand activation.
- The job holder will strive for the maximum use of ongoing continuous data sources that Unilever purchases and will work closely with our agency partners to ensure that clear business issues drive research briefs.
- The job holder will ensure that brand and category teams use cross-learning to reduce duplication of work.
- The job holder will be pro-active in ensuring that the board, business groups, brand and category teams are exposed to the very latest brand and market performance through efficient, illuminating and usable standard reporting.
- University Degree from a reputable institution
- At least 3 – 4 years experience of market research on either client or agency side
- Experience of key qualitative and quantitative ad-hoc consumer and market understanding techniques
- Experience of continuous data sources; including consumer panel and retail audit.
- Experience of analysing and synthesising continuous data from different sources.
- Experience of leading meetings.
- Experience of cross functional team-working.
- Experience in FMCG markets preferable.
- Presentation experience
- Microsoft Office Software experience
Key Skills and Qualification
** Only qualified candidates will be progressed to next step.
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