and Tanzania, Equity Bank is now home to nearly 9 million customers – the largest customer base in Africa. Currently the Bank is seeking additional talent to serve in the roles outlined below in the Communications & Advertising department:
COMMUNICATION & ADVERTISING OFFICERS
The Position
The role holders will be responsible for supporting the Communications and Advertising Department in advertising, promotion, event management activities and other related roles as shall be assigned.
WEB CONTENT OFFICER
The Position
We are looking for a dynamic, self-motivated individual with experience and skills in web content management, writing and editing for the web, intranet as well as support of other digital channels of the Bank.
Key Responsibilities
• Coordinate sponsorships and events and promotional activities involving the Bank
• Liaise with service providers to ensure proper preparation and execution of events including brand visibility in such events through branding opportunities
• Identify opportunities, sponsorships, promotions for marketing and sales
• Manage vendor contracts; exercise diligence in tracking expenses to meet expense/ budget goals
• Monitor vendor performance by ensuring alignment with market value for services rendered
• Interface with all Equity Bank teams and offices to optimize event and associated campaign's effectiveness
• Manage promotional items for the company
• Offer support to the branches, departments and subsidiaries in regards to marketing, promotion and communication requirements
• Liaise with the creative agency to follow up on execution of tasks
• Ensure timely execution and production of key deliverables
Qualifications, Knowledge and Experience
• Degree or equivalent in Marketing or a business related field
• Professional training in Communications, public relations and event management
• Over 3 years relevant experience in marketing or event management in a large media organization or in communication function in an established organization
Desired Competencies
• Good negotiation skills
• Excellent communication, organizational and interpersonal skills
• Strong analytical ability
• Able to work well with minimum supervision
• Flexible, ability to identify and resolve problems quickly
• Creative thinker and fast learner, ability to communicate ideas effectively
• Team player
• Computer proficiency
COMMUNICATION & ADVERTISING OFFICERS - MEDIA MANAGEMENT & ADVERTISING
The Position
The role holders will be responsible for supporting the Communications department in media management, advertising activities and other related roles as shall be assigned.
Key Responsibilities
• Identify and pursue unique media buying opportunities and added-value programs via media partnerships
• Advise communications and advertising management on emerging media trends to ensure maximum effectiveness
• Provide support in media planning and media buying processes
• Focal point in the execution of authorized media plans, purchase orders and media payments
• Build annual media plans and make subsequent plan revisions for multiple brands, communication programs and new initiatives
• Provide significant input into all media mix discussions and analysis
• Analyze results of media efforts and develop measures of success
• Build relationship with media vendors, contractual agreements and other relevant partnerships
Qualifications, Knowledge and Experience
• A degree in Communications or a business related field
• Professional training in Marketing or Public relations
• Over 3 years experience in media management and advertising
Desired Skills and Ability
• Good negotiation skills
• Excellent communication skills
• Strong analytical ability
• Able to work well with minimum supervision
• Team player with excellent interpersonal skills
• Computer proficiency
Reporting to the General Manager Communication and working closely with the team in the Communication and Advertising Department, the role holder will be responsible for coordinating the writing, editing, and proofreading site content and will work closely with the technical team to maintain site standards with regard to new development. The website content officer will also be responsible for coordinating the creation of site promotions, email newsletters and online outreach campaigns. The content officer will work closely with technical, business development and communication and advertising teams.
Tasks require a strong attention to detail and ability to work under tight deadlines.
Key Responsibilities
• Take a lead role in the maintenance and development of the websites
• Coordinate web projects across departments
• Maintain a consistent look and feel throughout all web properties working closely with relevant teams across the business
• Work with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Copyedit and proofread all web content
• Keep current with emerging web technologies and apply the same to the Bank's web properties
• Assure web-based information is archived for future needs and reference
• Track and report on all site metrics
• Work cooperatively with key team members and vendors
Qualifications, Knowledge and Experience
• University degree in a relevant field
• Strong communication and organizational skills
• Advanced knowledge of popular content management systems
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team
• 3-5 years experience managing content and production for high traffic websites
• Passion for emerging online platforms as key business drivers
PUBLIC RELATIONS OFFICER
The Position
We are looking for a dynamic, self-motivated individual with experience and skills in Public Relations. The role holder will be responsible for supporting the Communications and Advertising department in Media relations, Corporate PR management, Product PR management and other related roles as shall be assigned.
The role holder will report to the General Manager Communication and work closely with the team in the Communication and Advertising Department and various business units. Tasks require a strong attention to detail, ability to work under tight deadlines and strong interpersonal skills.
Key Responsibilities
• Planning, developing and implementing PR strategies
• Liaising with the retained PR Agency on media related issues including development and distribution of press releases and background notes
• Researching, writing and distributing press releases to targeted media
• Collating and analyzing media coverage
• Writing and editing in-house magazines, supplements/advertorials case studies, speeches, articles and annual reports
• Devising and coordinating photo opportunities
• Organizing events including press conferences, investor briefings, AGMs, press tours and other forums
• Maintaining and updating information on the organization's website
• Sourcing and managing speaking and sponsorship opportunities
Qualifications, Knowledge and Experience
• University degree in Communications, PR or Journalism
• Strong communication and organizational skills
• Ability to manage multiple projects in a fast-paced, high performing and deadline-driven environment
• Professional training in Marketing or Public relations
• Over 3 years experience in Public Relations and Advertising
If you meet the above requirements, submit your application, curriculum vitae, copies of the relevant certificates and testimonials quoting the job you are applying for to the email address below by Friday, 12th September 2014. Email to: jobs@equitybank.co.ke. Only short listed candidates will be contacted.
Equity Bank is an equal opportunity employer. We value the diversity of individuals, ideas, perspectives, insights, values and what they bring to the workplace.
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