1. To be responsible for external market analysis, segmentation or differentiation, demand forecast and identifying strategies to increase or retain existing market share. 2. To manage business intelligence data base about market, product cost, competitors activities etc for interpretation in order to identify opportunities for product/service enhancement or development.3. To develop and maintain communications processes and ensure customer needs inputs are captured in the market analysis. 4. To support Marketing and Sales Managers to propose, design and implement tariffs and tariff strategies that are competitive, appropriate for the market.5. To monitor aspects of product life cycle and its performance in the market and provide feedback/communicating to relevant parties.6. To support selection for purchase products, services or packages available for the appropriate target market segments |
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