Senior Research Manager at The Coca-Cola Company

The closing date for this role will be 30th July 2014.

JOB SUMMARY: 

• Provide the business unit with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights
• Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth
• Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols

KEY DUTIES/RESPONSIBILITIES:

• Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
• Steward the development and implementation of insights, research processes and procedures across the business unit
• Oversee all business unit research initiatives and lead function's capabilities (Agencies and People) to ensure they deliver against business needs
• Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
• Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
• Ensure global/BU-wide learning's and trends are reviewed and shared across the stakeholders within the System
• Support the development of business unit's Business Plans and Strategic Management Reviews for categories and brands
• Develop and Manage the Research Budget
• Analyse and interpret research results to deliver business case needs
• Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
• Lead the development of research capabilities and understanding within the brand team

FINANCIAL/ JOB SCOPE: 
Accountable for Research Budget

ORGANIZATION IMPACT/ INFLUENCE: 

• Extensive High Level Strategic / Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand/Function Directors, Franchise Marketing & Operations Teams, Bottler Management
• Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives

SUPERVISORY RESPONSIBILITIES:
Direct Reports ( Position Titles, not names): Assistant Research Manager
Supporting Service: Marketing Team, Research Agencies

RELATED JOB REQUIREMENTS/ QUALIFICATIONS: 

Technical Skills: 

• Establish and Drive Research Management within the Business Unit
• Identify, Modify and Implement Research Tools
• Monitor Implementation of Research Process
• Support Insight Development

Generic Competencies: 

• Building Value Based Relationships
• Building Sustainable Organisational Capabilities
• Leveraging and Respecting Others
• Problem Analysis / Problem Solving
• Strategic Decision Making
• Translates Information And Data
• Manage Budgets
• Determine Financial Impact
• Manager Project Management Process

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