Job Objective:
To plan and directing all bottle field activities, attaining sales target, evaluating program implementation, results and recommending constructive measures to KO Operations Director/Operations Manager/Bottler GM, SMD & Marketing team to maximize profitable sales volume.
Key Results Areas:
Strategic development of BAP
- Provide factual input into bottler annual planning process
- Get commitment with responsible bottler on BAP.
Successful implementation of BAP
- Work with bottler middle management to translate BAP objectives into action items the field force can execute
- Monitor the sales performance and review progress with the bottler management team on regular basis. Identify potential volume opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.
- Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate
- Work with Region Marketing to assure that the market is properly covered with effective inside and outside advertising. Ensure that local and national promotions are executed successfully by the bottler in related channel.
- Agree, monitor and control the DME expenses base on agreed sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.
- Perform ITMO checking in the market per week to measure the merchandising execution, cold drink availability, distribution system key indicators and competitors' capability.
Achievement of in-outlet execution targets as defined by company standards
- Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.
- Develop an accurate outlet classification and database.
- Monitor product quality within sales territory. Work with Region Technical person to solve the issues of products quality.
Develop operational capabilities of subordinate(s) and bottler personnel.
- Establish professional working relationships with the bottler and key third parties.
- Commercial capability building to/with bottler team
- Subordinate coaching and on-job training.
Core Competency:
- Accelerate Growth
- Drive Execution
- Unleash Potential
Functional Skills:
- Create Value Driven Activities (Excel)
- Negotiating (Excel)
- Strategic Business Planning (Proficient)
- Identify Profitable Volume Targets (Proficient)
- Portfolio Management (Proficient)
- Leverage Resources (Proficient)
- Project Management (Proficient)
- Merchandising Improvement (Proficient)
- Business Health Analysis (Proficient)
- Develop and Manage Channel Strategies (Proficient)
- Cold Drink Management (Proficient)
- Building System Distribution Capabilities (Proficient)
- Understand Consumer Insights (Competent)
- Understand Value Chain Implications (Competent)
- Access Quality Standards (Competent)
- Revenue Management (Competent)
Judgment and Decision-Making:
Typically receives assignments in the form of projects and results expected but has freedom to decide on priorities and how to accomplish assignments.
Knowledge & Experience:
- Relevant experience of 5-7 years, preferably in FMCG industry
- Sound knowledge of Marketing and Operations
- Over 3 years management skills
Education & Professional Qualification:
Bachelor degree or above
Language Requirements:
Excellent written and oral English & Chinese skills
Travel Requirements:
Travel from 10 – 40% of work time under normal conditions
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Apply on company website
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