You are responsible for developing and executing marketing programs associated with the growth of the Tigo Pesa products and features.
Key Responsibilities
• Prepare and maintain the MFS product catalogue
• Building marketing strategies across all the existing MFS products and services
• Coordinate communication between MFS and Marketing on all MFS communication campaigns
• Formulate and manage consumer understanding studies with marketing department
• Develop product positioning and segmentation
• Analyze product/service performance and prepare market feedback report
• Define and validate creative brief for MFS campaigns; and develop communication strategy guidelines for markets
• Manage Tigo Pesa brand equity
• Develop consumer segmentation for key MFS products
• Prepare and maintain the MFS product catalogue
• Building marketing strategies across all the existing MFS products and services
• Coordinate communication between MFS and Marketing on all MFS communication campaigns
• Formulate and manage consumer understanding studies with marketing department
• Develop product positioning and segmentation
• Analyze product/service performance and prepare market feedback report
• Define and validate creative brief for MFS campaigns; and develop communication strategy guidelines for markets
• Manage Tigo Pesa brand equity
• Develop consumer segmentation for key MFS products
Position Requirements
• University degree, preferably in product management, marketing, communication, engineering and business administration
• MBA or master preferably in marketing is an added advantage
• Extensive senior marketing and managerial experience preferably in FMCG
• Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
• A minimum of 6+ years of marketing, brand, business management or franchise management experience are required
• Good knowledge in finance and very strong analytical skills.
• University degree, preferably in product management, marketing, communication, engineering and business administration
• MBA or master preferably in marketing is an added advantage
• Extensive senior marketing and managerial experience preferably in FMCG
• Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
• A minimum of 6+ years of marketing, brand, business management or franchise management experience are required
• Good knowledge in finance and very strong analytical skills.
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