Based in Nairobi, you'll be our main representative in East African and Southern African markets in Africa, working to deliver, develop and enhance our business activities in English and Swahili speaking markets across the continent. You'll work closely with the Head of Business Development Africa, to develop a coherent strategy for exploiting market opportunities, including identifying and achieving targets across radio, TV, online and mobile sectors. You'll enjoy prospecting with media providers, regulatory authorities, and technical service providers both to manage existing outlets and to develop new partnerships and accounts. You'll also work collaboratively with wider Business Development teams, Editorial teams, Marketing, and BBC Worldwide to increase the impact of BBC Global News in this region. Ultimately, you'll be working to ensure wider availability of our output whilst maintaining our reputation, independence and editorial integrity.
As well as ensuring that the strategy for East & Southern Africa informs the annual regional business plan, you'll also work with our lawyers to lead contract negotiations wherever required. You'll enable us to form long-term relationships that will secure distribution outlets to make the BBC's journalism more widely available. You'll maintain appropriate information systems, reporting frequently on performance against targets and will implement a systematic pricing policy, whilst continuing to uphold the BBC's editorial values.
As well as ensuring that the strategy for East & Southern Africa informs the annual regional business plan, you'll also work with our lawyers to lead contract negotiations wherever required. You'll enable us to form long-term relationships that will secure distribution outlets to make the BBC's journalism more widely available. You'll maintain appropriate information systems, reporting frequently on performance against targets and will implement a systematic pricing policy, whilst continuing to uphold the BBC's editorial values.
Desired Skills and Experience
You will have Substantial experience working in electronic media, marketing/brand communication or ad sales. You'll bring a comprehensive understanding of the region's media markets across all major platforms, with a detailed appreciation of likely developments and impact on the BBC. You'll compliment this with significant experience in sales techniques, including top level negotiating, influencing and networking skills within a media environment. This will be demonstrated in part by your existing network of media contacts in Africa. Aligned to this will be your knowledge of financial management, with the ability to create and successfully implement business development plans. You'll compliment your experience with fluency in Swahili and English, which will allow you to liaise confidently both within the BBC and with our external partners. You'll also have a good knowledge of BBC World Service output in Swahili on all platforms, and ideally knowledge of BBC World Service output in other languages for Africa as well. You'll also have an understanding of BBC Commercial and editorial Policy guidelines, including the BBC's international strategy.
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